Question: Why is my blonde hair so brassy?

Answer: Let’s dive into the science of brassy hair- that annoying orangish or yellowish tinge that can sneak its way into your precious locks.

Why does hair even go brassy in the first place? When you lighten your hair, whether it's through balayage, highlights, or all-over color, you are uncovering the natural pigment in your strands. Over time, the toner that you left the salon with fades and you are left with your natural tone. Follow these top-notch tips to keep it in check:

Purple Shampoo to the Rescue: This works wonders in neutralizing yellow tones, leaving your hair looking cooler. Simply swap out your regular shampoo a couple times a week, lather up, and let it work its magic. If you are in the market for one, your stylist can custom make one for you at your next service.
Tone, Tone, Tone: If purple shampoo isn't cutting it, it might be time to schedule a toning service. A toner can cancel out brassiness and refresh your hair to its former glory. Consult with your hairstylist to find the perfect toner for your specific hair color and needs. Pro tip: Warmer tones are on trend and tend to last longer.
Protect From the Heat: We all love a good curling session, but excessive heat styling can contribute to brassiness. Give your hair a break from heat every now and then, and opt for heatless hairstyles to keep your color looking fresh and vibrant. And ALWAYS use thermal protection.
Protect from the elements: UV rays, pool chlorine, and even hard water can all wreak havoc on your color. Pop on your sun hat or invest in that shower head filter for all the longevity you can get.