5 Makeup and Beauty Brands You Can Trust

Sustainable beauty at its finest should make it easy for the consumer to choose products that are better for themselves and the planet. I applaud the care and attention that these brands put towards leveling up the beauty industry and responsible entrepreneurship. We choose to include all of the following five beauty brands in our apothecary selections because they are worth standing behind.

Element Refillable Beauty

Element was designed to empower folx to embrace their inherent natural beauty. Founded by my best friend and I, who are hairdressing professionals and had the desire to make a difference in the beauty industry towards conscious consumption with a zero waste, refillable, toxin-free and a professional performing product.

Focused on natural & organic products that complement and enhance your skin and hair, using science-backed formulations that are good for you and the planet. At every step of the way we continuously work towards making the best choice possible.

Our aspiration is to care for the planet to our best ability while making a positive impact on our community and you.

Elate

Discover a beauty ritual that nurtures you and the planet with a capsule beauty bag of beloved, reusable and recyclable products. Elate's mission is to redefine what “low waste” looks like in the cosmetics industry touting over 95% sustainable packaging, following the most stringent standards for safety, fair-trade, ethically sourced, vegan and cruelty-free. My favorite part is the inclusivity and diversity, empowering beauty in all of its forms.

Meow Meow Tweet

The heart of their mission is to create ethical and natural personal care products that are not stressful to the earth, do not harm animals, are manufactured and packaged in a positive work environment and are presented to the consumer at an accessible price point. I am a major fan of their deodorant sticks, specifically Eucalyptus Lemon and Cedar Spruce, scented for every person, every body, every identity. The fully compostable tube is adorable and effective, yet gentle for sensitive skin.

Dip

Not all shampoo and conditioner bars are created equal, trust me I’ve tried many out, resulting in a few too many bad hair days. These bars genuinely perform like luxury salon brands, perform for all hair types, smell amazing, and save you lots of money by lasting a long time. And if it wasn’t enough to love the bars, you will definitely fall in love with the company. Their witty, renegade honesty is the accountability that I respect from a sustainable business, “because we're all on this spinning rock together”.

Bkind

Look no further for your perfect polish. Their collection of polish is high quality, long-lasting, and the colors are always on trend. I’m a sad beige girl, so I love all of the neutrals. The vegan formula is 21-Free, meaning that it is free of 21 toxic and harmful ingredients that are generally found in other nail polish on the market. You can enjoy beautiful colored nails while respecting animals, the environment and yourself!

Of course, we always love seeing your beautiful face in person, so if you live in San Diego, please pop by to discover these trustworthy beauty brands.

Kind Intentions,

Melissa